Using data from google searches Shirley Wu has compiled data from google searches for destinations around the world. She categorized this data into 7 categories: City’s, Regions, Attractions, Nature, People, History, and other. Through visualizations she helps the user understand how and when different nations search for potential travel destinations.
The travel destination was taken by doing several searches via Google Trends with data from 2014 searching each nation by Tourist destinations. As a side note google will allow you to use Google trends to find data for past years, by using this link so you can still easily search through the data they used for this visualization. The data was then analyzed via the Google Knowledge Graph that allowed her to determine the correct category for each of the search terms.
The Explore Adventure Visualization spends a lot of time making sure that the user understands how to clearly interpret the data, on a separate webpage she even spends a good deal of time explaining the design process.
The author not only spends a good amount of time explaining what each category is and the color that they correspond to but what each of the bars on the graph mean.
On the overall chart we see that Countries are ordered by distance away from the location of the desired search country. When you hover over a bar you see what the search parameter the box is representing. The colors represent the categories, lighter color indicates the search parameter is more commonly searched in a different season and the darker color indicates that the parameter is most searched in the selected season.